The American Association of Advertising Agencies’ 2009 Mendelsohn Affluent Survey says 61% of Americans in households that earn more than $100,000 have visited an online retail site in the past 30 days. That percentage jumps to 63% for those in households that earn more than $250,000.
In fact, online retail sites are the second-most visited web site category among those wealthy consumers, behind only search web sites (70%), and ahead of categories such as social networks (58%), general news (56%) and entertainment sites (45%).
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