A global provider of financial services Fiserv announced its Revenue Expansion program specifically developed to help banks and credit unions impacted by Regulation E. as is known on November 12, 2009, the US Federal Reserve Board published a final rule under Regulation E that prohibits financial institutions from charging overdraft fees for ATM or one-time debit card transactions, unless a consumer opts-in to the overdraft service.

In this new regulatory environment, banks and credit unions need to create a strategy to comply, and use it as an opportunity to deepen their consumer relationships, develop innovative product offerings and create a competitive advantage. To achieve these goals, Fiserv created Revenue Expansion as a highly differentiated program with new products, services and support to meet consumer needs while addressing the impact of regulatory and economic changes.

Fiserv has identified three areas of focus for the Revenue Expansion Roadmap: New Deposit Products, Consumer Liquidity Products, and Cross-Sell, Loyalty and Retention Products.