According to a survey, released recently by Compete, a Kantar Media company, 83% of consumers shop online at least every week. The quarterly Online Shopper Intelligence Study polled 3,119 online purchasers between May and July 2010.
Study also found these consistent trends:
• Consumers are seeking out retailers on Facebook and Twitter in growing numbers, 31 percent report checking out Facebook fan pages or Twitter feeds of retailers, almost twice as many people as in Q3 2009.
• Data show that over the next six months, the "most shopped" products online will be entertainment products -- including movies, music, video games, e-media and books. Second on the list? Apparel.
• 44% of consumers reported that they research electronics online, but ultimately purchase electronics at a store, 30% do so with kitchen items, 28% with media and 28% prefer to research furniture online and buy it in the store.
• Top reasons why consumers opt to make purchases in a store are to avoid shipping costs (62%), to try on, touch or feel an item (57%) and immediacy (50%).
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