August 12, 2010 - 8:00am
Google published the results of its recent survey where it polled consumers about becoming friends/fans of brands on Facebook. The survey found that about half of Facebook users actually do "friend" brands, with 55% friending zero brands.
According to Google the top reason for consumers to friend brands is the possibility of discounts (25%). Brands might like the second reason even better though - to show others they support the brand (18%).
"So when developing your social media strategy, keep in mind that consumers are looking primarily to receive promotions, with secondary goals of learning new information first and being entertained," says Heidi Spector of the Google Retail Team.
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