KeyBank became one of the first US banks to deploy a joint solution of Fiserv and M-Com dubbed Mobile Money. KeyBank will be offering mobile banking to all customers irrespective of their enrollment for online banking services. It can be used by those who use online banking as well as offline clients who use the branch channel.
Leveraging Mobile Money solution KeyBank can enroll and support mobile customers through multiple channels, including the customer service center, eliminating the need for customers to enroll in online banking in order to access their accounts through a mobile device. This allows KeyBank to offer mobile banking to a wider group of customers than might otherwise use the service.
Besides, Fiserv’s solution also allows KeyBank to reach existing online banking customers as well as the untapped market of offline-banking customers. Flexible enrollment options will help the bank expand the service to a range of users, including those that do not bank online but have a demand for easy, self-service access to financial information throughout the day.