Amazon has introduced a new feature that allows users to connect to Facebook. This feature lets customers connect to Facebook to get Amazon recommendations for you and discover your friends' Favorites and Likes.

Beside, the new function allows consumers:

• Discover Amazon Recommendations for movies, music, and more based on your Facebook profile
• See upcoming birthdays and find your Facebook friends' Amazon Wish Lists more easily
• Get gift suggestions for your friends based on their Facebook profiles.
• Explore your friends' profiles and see who has similar interests.

Foreseeing the questions about the privacy Amazon says that your personal data will not be shared with Facebook. That includes account information, purchase history, and the company will not attempt to contact your Facebook friends.