Google expressed its belief in that Facebook is not the only successful social network and other social networking websites could becomes as big as Facebook.

When being interviewed by The Telegraph Matt Brittin, Google's UK chief executive, was asked if Google is considering a plan to create another social network Google Me to rival Facebook, but he declined to comment on such rumors and speculations though he didn’t absolutely denied such possibility: "Facebook is an absolute phenomenon but there are other social networks which are successful too. We've got Orkut, which is fantastically successful in India and Brazil. And Bebo is successful in other countries," he said. "It's a phenomenon that is with us to stay. I think what we'll see is the internet becoming more of a social place, as well as people being social within the context of social networks."

Speculating on Google’s new social network model Brian Heater at PC magazine noted: “Something that will have to be essential to the service, should Google craft a successful Facebook competitor: [is] cross-property integration. That, fortunately, is something at which the company has long excelled. Often times, as is certainly the case with Yahoo and Microsoft, an increase in company size leads to a seemingly inevitable breakdown in communications between departments, leading to a fair deal of overlap in properties and a general lack of integration with products, despite their having come from the same company. Google, however, develops products with such seamless integration in mind.

“Between separate-but-connected properties like Google Profile, Social Search, and Buzz, Google already possesses a number of important social networking features. What it lacks, however, is a central hub designed with the intention of definitively tying together these sites into a true social network, in the Facebook and MySpace sense. Doing so would require a bit of reverse engineering—essentially, building a Facebook from the top, down.”