At the end of last week Samsung revealed the first phone based on its own operating system bada. The technology underlying the operating system is Samsung’s TouchWiz system used on its touch-screen non-smart phones. The company wants this way to challenge Apple iPhone and RIM BlackBerry markets.

J.K. Shin, the president of Samsung's phone division, said the goal of bada was to expand the market for smart phones, making them available to people across the world who have made do with non-smart phones.

The new smartphone is a touch screen device like the iPhone with a highly saturated, high-resolution screen using organic light emitting diodes, or OLEDs. Samsung said the phone will go on sale in April.