July 26, 2011 - 6:15am
Zynga is launching first game in mainland China in association with Tencent Holdings Ltd in a move to grab a share in the $5.8 billion Chinese games market.
An early version of a game called Zynga City will be released by Zynga on Tencents' open platform, Zynga said in a statement on Monday.
It will be a Chinese version of CityVille, Zynga’s most popular game, featuring Chinese architecture, references to Chinese pop culture, as well as events and contests in the game that will be linked to Chinese holidays and news.
Tencent is a leading internet firm across the globe. It has gained the China’s market with such games as "Dungeon & Fighter" and "Three Kingdoms."