A provider of image based authentication and verification solutions Confident Technologies Inc announced a new product Confident Multifactor Authentication. The solution represents a two-factor authentication that delivers an image-based authentication challenge to users' mobile phones for a more secure out-of-band authentication process.

Confident Technologies says that its multifactor authentication solution enables businesses to protect their customers against fraud and Zeus-in-the-Mobile (Zitmo) attacks, by securing the second factor and verifying that it is in fact the legitimate user in possession of the mobile device and not another person who may have stolen the user's phone or is surreptitiously intercepting the authentication text messages.

The company adds: “The Confident Multifactor Authentication process remains completely out-of-band from the web session and is more secure than displaying an authentication code in plain text, as is done in an SMS text message or soft token.”