TD Ameritrade Holding plans to discuss the possibility to purchase its rival online brokerage company E*Trade Financial Corp, according to the Wall Street Journal, who cited sources with the knowledge of the matter.

The Journal notes that the probable talks would not necessarily involve the offer from TD Ameritrade for E*Trade.

E*Trade Financial's largest shareholder, Citadel LLC, last week pressed the online brokerage to consider a sale of its business.