A digital eGift company Giftango announced the launch of Mobile Wallet Conversion Platform. The service allows users to securely convert plastic gift cards into digital payments by just entering and leveraging a 2D barcode on the back of a plastic gift card.

Giftango has assembled the infrastructure needed to help bring merchants, incentive houses, plastic card printers, and virtual payment technology companies together to drive consumer adoption of the mobile wallet.

"Companies like PayPal, Google, Apple and others are working hard with merchants to make adoption of the mobile wallet a reality, and digital gifting plays a key role in making this pervasive," said David Nelsen, CEO, Giftango. "Until today, nobody has been able to figure out a secure and cost-effective way to turn traditional plastic gift cards into an easy-to-use, secure, and seamless digital gift offering. We are excited to bring such a solution to the merchants, consumers, printers and wallet providers at a time when digital gifting is really hitting its stride."