American Express launched a first of its kind Facebook application “Link, Like, Love” to provide its cardmembers with deals, access and experiences based on the likes, interests and social connections of cardmembers and their Facebook friends.
Using American Express Facebook page customers can link their cards to the program and choose their favorite deals; American Express will send statement credits to cardmembers’ accounts as they shop online or in stores, without the need to pre-purchase anything, print out or show a coupon at the point of sale.
Furthermore, cardmembers will soon be sent Membership Rewards® points offers, entertainment access, exclusive content and special events through the application, all based on a cardmember’s Facebook social graph.