American Express OPEN announced the launch of YourBuzz service that allows small businesses to manage their online presence and learn what is being said about them and their rivals in the social networking sphere. YourBuzz aggregates conversations across such sites as Yelp and CitySearch as well as Facebook, Foursquare and Twitter. YourBuzz ensures listings are accurate, builds customer relationships, and mitigates the damage that can be done from poor reviews.

The stats from eMarketer shows that social media usage by small businesses in the United States increased two fold over the past year from 12% to 24%. A great number of businesses participate in several social media sectors from using Twitter as a customer service channel (16 percent) to creating a company profile on social networking sites such as Facebook or LinkedIn (75 percent). Meantime, only 54% of small businesses track feedback from social media.

YourBuzz is powered exclusively for American Express OPEN by Clickable, an award-winning developer of online advertising solutions. The product is available for all small business owners and not limited to American Express Cardmembers.