Search engines Bing, Google and Yahoo have partnered over a search optimization initiative in a project to support a common set of schemas for structured data markup on web pages, reports WebProNews.
“Over the past two years, Bing has worked to improve the search experience to better reflect both the evolving Web and changing consumer habits,” said Bing representative.
”While this effort has a major ‘geek factor,’ it serves as quite a significant advancement for both the search industry and consumers,” he added.
The conjointly developed site schema.org will be providing tips and instruments for websites to help them appear in search results.
“It will also help search engines better understand websites, and moving forward, Bing will work jointly with the larger web community and its search partners to extend the available schema categories,” the representative says. “Consumers will also benefit from this effort by experiencing richer search experiences and content from a much broader set of publishers.”
“At Google, we’ve supported structured markup for a couple years now. We introduced rich snippets in 2009 to better represent search results describing people or containing reviews. We’ve since expanded to new kinds of rich snippets, including products, events, recipes, and more,” says Google’s search quality team. “Adoption by the webmaster community has grown rapidly, and today we’re able to show rich snippets in search results more than ten times as often as when we started two years ago.”
“We want to continue making the open web richer and more useful. We know that it takes time and effort to add this markup to your pages, and adding markup is much harder if every search engine asks for data in a different way,” the team adds. “That’s why we’ve come together with other search engines to support a common set of schemas, just as we came together to support a common standard for Sitemaps in 2006. With schema.org, site owners can improve how their sites appear in search results not only on Google, but on Bing, Yahoo! and potentially other search engines as well in the future.”