IBM is entering the ecommerce industry with its new initiative to help online businesses better service their customers. IBM has launched an ecommerce program that focuses on retail operation integration and analytics.

"Through technology, consumers have gotten much more empowered than they have ever been before," for the retail industry, said Craig Hayman, the general manager of IBM Software Industry Solutions, who heads the new practice.

Taking this into consideration IBM believes that retail companies need more information about how well their products and services are faring in this fiercely competitive marketplace.

IBM's "Smarter Commerce" initiative combines a number of customized IBM software products and associated services that should help retailers better engage with customers and potential customers.

IBM dedicated a staff of 1,200 personnel to push the program. Besides, IBM also offers a training program for clients and business partners.

The combined services and software packages will address e-commerce aspects such as customer tracking, automated marketing, selling and fulfillment, and managing brands.