Google’s unit YouTube is launching a new educational initiative to help content creators improve their skills. Known as the YouTube Creator Institute the training center is created in association with the University of Southern California School of Cinematic Arts and Columbia College Chicago’s Television Department.

Applicants for the YouTube Creator Institute should submit a 2 minute video displaying creativity, originality, and technical skills. Besides, they will have to write short essays answering two questions: Why do you want to attend the YouTube Creator Institute and how does it fit into your long-term goals? (400 words) and Describe the most emotional moment of your life. (600 words).

YouTube says participants will learn about story arcing, cinematography, money-making strategies and social media tactics.

The YouTube blog says: “The YouTube community will vote for two weeks between March 28 and April 8 for their favorite creators.”

“The top voted candidates will move on to the final round, where our film and television school partners will choose the inaugural class for each of their programs, which will be announced on April 20.”