At an investor meeting at San Jose, California headquarters eBay was trying to pose itself as a reinvented business and an innovator in the ecommerce industry. The company said that by 2013 the revenue of its unit PayPal will increase twice.

John Donahoe, CEO of eBay, characterized the company as leading a consumer-driven move to make e-commerce faster and more convenient. He said consumers already have a "store in their pocket" because of smartphones that allow them to surf the Internet, shop and pay in one go.

Meantime, PayPal executive forecast that mobile transactions processed by the unit will double to $2 billion in total payment volume this year. PayPal's revenue is expected to reach $6 billion to $7 billion by 2013, PayPal President Scott Thompson said, from $3.4 billion in 2010 -- representing growth of 76 to 105 percent. PayPal revenue rose by 23 percent from 2009 to 2010.