According to a new study conducted by the research company Morpace, retailers and businesses are getting a chance to use social media to reach their target market as about one-third of their online time users spend on Facebook. 

As the researcher found, potential consumers spend an average of 7.3 hours each week on Facebook, and 22.4 hours on the Internet overall. Those ages 18-34 spend 8.5 hours a week on Facebook. People who have an income of more than $100,000 per year spend even more time on Facebook at 9 hours per week.

In comparison to earlier findings, the study reveals people have integrated Facebook into their daily lives through multi-tasking. While on Facebook, 68% of consumers are also checking email. Additionally, 55% are searching the Internet simultaneous to Facebook usage. The third most popular activity while on Facebook is watching television (47%).