An open virtual currency provider and digital content microtransaction thought leader, Zeevex, has been bought by InComm, the leader in sales and marketing of prepaid products and innovator of transaction processing. 

This obtention will let InComm enhance its prepaid gaming vertical with Zeevex's virtual currency platform creating a powerful tool for consumers of all ages to discover and purchase their favorite digital content.

InComm’s move into the virtual currency and microtransaction space strengthens its position as a pioneer in digital content at retail and helps InComm drive value to company’s digital partners allowing them to monetize their content immediately, at a lower cost than many other options, while establishing an unprecedented connection to retail consumers, according to Brian Parlotto, InComm's Senior Vice President of Consumer Products and International. He has a firm belief that having acquired Zeevex company gets a huge win as an important component of its ongoing digital content strategy.

The Zeevex platform supports token-based and point-based virtual currency models, and it represents a true online payment microtransaction solution for users. It also has the advantage of being an open virtual currency that allows consumers of all ages to participate fully in today's digital economy.