Nielsen released a survey, VideoCensus, showed Facebook is tend to strengthen its position in the online video arena. It is not going to replace the social networking site YouTube as the leader in the online video front but the results turned out to be surprising.
According to the survey Facebook is now the third most popular video site in the US after placing tenth last month. With this pace Facebook has all chances to take over Hulu, which now passes one slot ahead.
The "total time spent viewing video on Facebook" grew by 1,840 percent year over year, according to Nielsen. The number of unique viewers grew 548 per cent over the same period. Total streams increased by 987 per cent year over year.
The social networking site has generated more than 217 million streams in October resulting in 31.5 million viewers as opposed to 110 million streams with 23 million viewers in September.
In comparison, number one YouTube got 6,632,964,000 streams and 105,923,000 unique viewers, while Hulu had 632,662,000 streams with 13,472,000.
As for unique viewers, Facebook had more than double the number of viewers Hulu had for the month of October.
"Facebook's rapid growth in online video during the last year illustrates the site's evolution from simply a communications focused tool to a media portal," said Jon Gibs, Nielsen vice president of Media Analytics.