Crisis makes people track their finance more thoroughly, Javelin found

Crisis makes people track their finance more thoroughly, Javelin found

According to the survey conducted by Javelin Strategy & Research among 2000 Americans, as crisis affected people to tighten their belts about 80% of responded adopted a personal money management system. 

 Currently, online banking became the most popular method for tracking finances, used by 59% of those inquired, and about 30% of them check their balances daily and 50% look weekly. 

 About 20% of polled track their money on spreadsheets such as Excel while 12% use software like Quicken. 

 The appetite for more sophisticated, computerized methods is evident and institutions that provide a consolidated solution will earn the lion's share of the business.

 Javelin also found 63% of respondents would like to see all of their accounts in one place - even if they hold them with multiple banks, in spite of the slow take-up of personal finance management tools. 

 As for the online personal finance offerings, their potential was underlined last week by the news that Intuit has agreed a $170 million deal to buy Mint, which has over 1.4 million registered users. Wesabe has also taken different steps and is seeking for the opportunity to work with banks and credit unions by launching a Web-services-based version of its money management platform. The SpringBoard platform enables financial institutions to offer their customers the range of money management tools and community features available on Wesabe through their own Web sites.