July 27, 2009 - 2:29am
A Squared Entertainment, a new kids` content company, in collaboration with AOL will produce a season`s worth of 3-5-minute webisodes that will premiere on AOL. The show, will teach kids about finance, the environment, creativity and science.
"Secret Millionaire's Club," featuring Warren Buffett, and "GiGi & the Green Team," featuring Bundchen, are scheduled to debut on AOL this fall; "Little Martha," featuring Stewart, and "Kosmos," inspired by Sagan and created by Cosmos co-author Ann Druyan, will launch in spring 2010.
AOL also will work with A Squared, formed by industry and marketing vets Andy Heyward and Amy Moynihan, to distribute the webisodes more broadly on the Web, leveraging the power of social networking. In addition, AOL is working with branding agency MGX Labs to create an interactive world for each property, with games and activities to extend the webisode content.
"Secret Millionaire's Club," featuring Warren Buffett, and "GiGi & the Green Team," featuring Bundchen, are scheduled to debut on AOL this fall; "Little Martha," featuring Stewart, and "Kosmos," inspired by Sagan and created by Cosmos co-author Ann Druyan, will launch in spring 2010.
AOL also will work with A Squared, formed by industry and marketing vets Andy Heyward and Amy Moynihan, to distribute the webisodes more broadly on the Web, leveraging the power of social networking. In addition, AOL is working with branding agency MGX Labs to create an interactive world for each property, with games and activities to extend the webisode content.