June 22, 2009 - 5:14am
Web site creation service Wetpaint has launched a measurement system TV Fandex that tracks the level of "fan engagement" of popular TV shows on Facebook, Twitter, Google, and Webpaint's own network of 1.5 million user-created fan sites.
Although there are existing ways to measure a brand's online popularity, including BuzzMetrics from Nielsen, the parent company of The Hollywood Reporter, the TV Fandex is the first system created specifically around providing comparison of TV series interest among social media networks.
In spite of the fact that networks have been unable to monetize online popularity, a show having strong Web buzz generally results in more traffic for a network's site, higher DVD sales for the program's studio and a deeper level of brand engagement that can attract advertisers seeking integration opportunities.
According to Wetpaint, the most engaged viewers spend up to five hours a week discussing a single episode of a program.
Although there are existing ways to measure a brand's online popularity, including BuzzMetrics from Nielsen, the parent company of The Hollywood Reporter, the TV Fandex is the first system created specifically around providing comparison of TV series interest among social media networks.
In spite of the fact that networks have been unable to monetize online popularity, a show having strong Web buzz generally results in more traffic for a network's site, higher DVD sales for the program's studio and a deeper level of brand engagement that can attract advertisers seeking integration opportunities.
According to Wetpaint, the most engaged viewers spend up to five hours a week discussing a single episode of a program.