Gemalto has been selected by Le Crédit Lyonnais for the first banking card customized with a personal photograph in France. Gemalto provides LCL with a web-based solution to easily upload identity photograph of users onto the bank`s website, and it also supplies picture validation services and personalizes the cards. The service has been rolled-out since end of May 2009. 

This EMV (Europay MasterCard Visa) card is meant for students and combines the advantages of a payment card with those of the ISIC international student card. Cardholders can make purchases worldwide and benefit from coupons from ISIC partners: 8,000 in France and 40,000 throughout 120 countries, for leisure, travel, accommodation, food and multimedia. 

The new contract displays Gemalto`s ability to provide value added services that allow banks to offer products.