Online Banking Report presented on Thursday a considerable report that reveals the study of how financial institutions can utilize the popular social networking tool Twitter as a way to reach out and engage online directly with their key constituents. 

In his report, the author, Jeffry Pilcher, explains clearly what is necessary to do with Twitter. He was an early adopter of this tool, and an expert on harnessing its power. 

The report gives a comprehensive guide for those financial institutions which want get benefits of Twitter use. The report contains: 

• An overview of Twitter terminology and how the service works 

• Advice on how to develop a successful Twitter strategy and avoid common pitfalls 

• Explanations and examples of the different approaches financial institutions can take to using Twitter 

• A step-by-step guide on how to implement a Twitter strategy and navigate the “Twittersphere”, including explanations of how to create and customize a Twitter profile and presence 

The list of companies that are mentioned includes 1st Mariner Bank, ANZ Bank, Arvest Bank, Bank of America, Chartway Federal Credit Union, Chase Bank, City Credit Union, E*Trade, First Arkansas Bank, Individuum, ING Direct, Intuit, SEB Bank, Servus Credit Union, Twitter, UBank (NAB), Wachovia, Wells Fargo.