The UK's Department of Transport decided to conduct an experiment through a free game as a part of its THINK! campaign. The institution took into consideration the fact that 30 per cent of young drivers admit sending text messages from behind the wheel, while the rate makes 12 percent when talked about all UK drivers who admit composing T9 missives when driving.

The game aims at challenging the player’s ability to listen and watch at the same time. The player is required to hit the space bar whenever he/she hears a question. Moreover, he has to count pedestrians wearing color-coded T-Shirts. 

It should also be noted that 80 per cent of the public believes that talking on the phone increases the risk of an accident, even if a hands-free kit is used. No matter how easy it might seem to be on the phone while driving, the DoT states, even those using hands-free kits can also be done for "not being in a position to have proper control of a vehicle." 

Furthermore, the latest campaign features a driver navigating his voice-controlled handset in order to compose a text message. The sound of a crashing car follows right after.