Protx, the UK's largest independent payment service provider and a division of business software and services company Sage, announced today that it changes its name to Sage Pay. Sage Pay provides payments services to businesses of all sizes, from start-ups to large, well-established e-retailers that include easyJet Plus!, National Express, LOVEFiLM and Swiftcover. It also has an excellent reputation among web developers for the simplicity of its integration. The new name reflects the payment providers' commitment to safeguard internet transactions in the future and all enhancements that provide internet retailers with a streamlined and cost efficient means to manage their finances. As part of the rebrand, Sage Pay has enhanced its payments service gateway with 24/7 UK-based in-house customer support. The range of tailored services and ability to fully integrate its mail order and telephone payment facilities with a number of existing Sage accounting solutions will provide businesses of any size with a means to reconcile bank accounts or link transaction payments directly to payroll software. Simon Black, Managing Director, Sage Pay says: “At Sage Pay we aim to simplify online payment processing and provide our customers with an unparalleled level of protection and support. As more and more businesses discover the benefits of e-commerce, there is an increasing need to provide businesses and individuals with an appropriate level of assurance when paying for goods and services over the internet. And by capitalizing on our enhanced capability and existing reputation, we are able to do exactly that."