Google and European Pressphoto Agency (epa) on Tuesday announced the new agreement that allows Google to host epa content on Google News. Thus Google News users will be enabled to find original text stories and photos from the online services of several of epa's eleven shareholding agencies quickly and easily. That will also enhance the user’s experience, and simplify the journalists and publishers work.

In the following months, Google will be able to connect to the source of the news agency content. As Josh Cohen, Business Product Manager of Google News told, previously, Google News would often display multiple copies of the same news agency articles and photos, with separate links to various sites, but from now, owing to the agreement, Google News will be able to link directly to the original article, on a page hosted by Google.

Users will also have the option to click to see all other copies of these articles, wherever they have been published, giving them additional choice to click through to those publishers websites and see extra content, background, and analysis from the publishers.

As epa’s representatives consider, the importance of this agreement is that the news agencies can generate new revenue through the advertising income share split with Google for all hosted articles on Google News.