February 2, 2009 - 8:31am
A new appointment was recently reported by MasterCard. Their vice-president Julienne Loh was promoted to vice-president and country manager for the operations in Singapore. Loh will be responsible for promoting the credit card firm's family of brands. In addition she will also be focusing on closer business alliances with customers, enhancing MasterCard brand awareness while supporting the growth of cards usage and acceptance.
Before joining MasterCard, Loh managed the banking, finance and insurance team in Singapore Press Holding’s (SPH) marketing division. Besides, she also served at Y&R where she oversaw Citibank Credit Payment Products’ first rewards programs in Singapore.
“MasterCard has grown to be an industry leader in Singapore over the last decade. Due to our exceptional marketing and customer-centric strategy, we have pioneered several world firsts and our brand is now clearly top of mind. With the appointment of Julienne, I am confident that our success story will continue,” said Ajay Bhalla, executive vice-president, Southeast and South Asia, MasterCard Worldwide.
Before joining MasterCard, Loh managed the banking, finance and insurance team in Singapore Press Holding’s (SPH) marketing division. Besides, she also served at Y&R where she oversaw Citibank Credit Payment Products’ first rewards programs in Singapore.
“MasterCard has grown to be an industry leader in Singapore over the last decade. Due to our exceptional marketing and customer-centric strategy, we have pioneered several world firsts and our brand is now clearly top of mind. With the appointment of Julienne, I am confident that our success story will continue,” said Ajay Bhalla, executive vice-president, Southeast and South Asia, MasterCard Worldwide.