Ketchum and USC Annenberg Strategic Public Relations Center survey conducted in late 2008 showed that Traditional media usage by Internet users in the US remains steady in 2008. However, the use of shopping and social networking websites rose harshly in the same period. 

For instance, less than two-thirds of respondents watched major network TV news, which is the same rate as in 2007. Some inconsistency in the changes of consumer tastes can be noticed from the different directions of the shift in usage of shopping sites and consumer magazines. The visitors of the former has more than doubled making it 35% (from 17% in 2006), while of the latter has decreased making it only 18% (from 23% in 2006). Usage of local TV news has declined making it only 62% from 74% in 2006, however rising slightly from 61% in 2007.

Another valuable data that the research has provided is the number of hours users spend on the Internet, which has climbed too. Currently US Internet users spent an average of 14 hours online every month (as of October 2008). Although this is not largely different from the situation in July-October 2007 (11hs pm), the number has doubled since October 2001 (7hs pm).

Source: eMarketer