January 20, 2009 - 2:35pm
According to Frost & Sullivan industry analyst Kamlesh Kalwar, the youths of Singapore present the largest chunk of active Internet users and have been one of the primary drivers of online advertising in recent years. In fact they are crazy about the Internet and the opportunities it offers.
New analysis from Frost & Sullivan, Singapore Online Advertising Market, showed that the market was worth US$142.1 million in 2007 and forecasts this to reach US$413.5 million by end-2013, growing at a CAGR (compound annual growth rate) of 19.5 percent (2008-2013).
In 2008, Singapore's online advertising industry was estimated to have raked-in US$190 million in revenues, representing a year-on-year growth of 33.7 percent.
It is known that online advertising has particular segments and they cover the online market differently. For example, paid search advertising, by far the largest online advertising segment, accounted for 44 percent of Singapore's online advertising revenues in 2007. This segment is expected to continue growing at a CAGR of 22.1 percent between 2008 and 2013.
Display advertising was the second biggest segment accounting for 25 percent of revenues, with banner ads and email marketing being the two most popular forms of display ads.
Online classifieds accounted for 19 percent of the total revenues in 2007. Driven largely by the rapid audience shift, particularly youths, from print to online channels, this segment is forecasted to grow at a CAGR of 17.5 percent from 2008 to 2013. Job classifieds have been the main source of revenue for online classifieds in the past two years. And among other key revenues are online auctions, real estate and automotive or car sites.
The usage of the Internet turned to be a mainstream source for the supply and search of 'infotainment' content. And there is no a surprise that its biggest auditorium is the youths. This factor is well learned and used by the advertisers and media agencies. They are cashing-in on this.
According to Frost & Sullivan industry analyst Kamlesh Kalwar, the youths of Singapore present the largest chunk of active Internet users and have been one of the primary drivers of online advertising in recent years. In fact they are crazy about the Internet and the opportunities it offers.
New analysis from Frost & Sullivan, Singapore Online Advertising Market, showed that the market was worth US$142.1 million in 2007 and forecasts this to reach US$413.5 million by end-2013, growing at a CAGR (compound annual growth rate) of 19.5 percent (2008-2013).
In 2008, Singapore's online advertising industry was estimated to have raked-in US$190 million in revenues, representing a year-on-year growth of 33.7 percent.
It is known that online advertising has particular segments and they cover the online market differently. For example, paid search advertising, by far the largest online advertising segment, accounted for 44 percent of Singapore's online advertising revenues in 2007. This segment is expected to continue growing at a CAGR of 22.1 percent between 2008 and 2013.
Display advertising was the second biggest segment accounting for 25 percent of revenues, with banner ads and email marketing being the two most popular forms of display ads.
Online classifieds accounted for 19 percent of the total revenues in 2007. Driven largely by the rapid audience shift, particularly youths, from print to online channels, this segment is forecasted to grow at a CAGR of 17.5 percent from 2008 to 2013. Job classifieds have been the main source of revenue for online classifieds in the past two years. And among other key revenues are online auctions, real estate and automotive or car sites.