Customer requirement: B2C emphasizes on individual customer transactions, while B2B focuses on other businesses as the consumer. This variance generates different needs for B2B applications.

Type of order: Repeat and standing orders are a common requirement of B2B type of transactions. Whereas the exact opposite is there in case of B2C transactions.

Type of payment: Type of payment is also a different in B2B. When any purchase is made, varied forms of payment such as lines of credit and open orders are used. B2B are required to be specially designed with such applications and requirements.

Type of search function: Next difference is the type of search function in B2B applications where a catalog to is not necessarily required.

Type of connection: In B2B application dealings, in order to purchase, there is a connection to one partner or several trusted. Since the dealings are generally with static list of trading partners, virtual private network (VPN) technology can be used to provide secure access to selected applications inside the firewall. This avoids a need to duplicate the data and applications outside the firewall.

Comlexity: B2B marketing is generally considered more complex and difficult than B2C marketing the reason being that there are often more than one decision-makers involved in a B2B sale looking from a buyer's perspective.

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