The online adult entertainment industry is extremely competitive. As a result, adult webmasters have to work a lot when it comes to promotion of their websites. One of the ways to succeed in this competitive industry is by turning to niche marketing and being very specific about your website content.

By focusing on smaller segments of large porn market, an adult website can be developed and promoted quickly, allowing website owners and affiliates to earn money. Plus, consumers of niche content are very loyal during both good and bad times because they want something that is very unique and hard to find.

A niche market

There are millions of porn websites online. However, the big numbers are not always good for porn surfers. It actually means that necessary content is harder to find. For example, nowadays one of the most popular themes in the adult business is gay pornography. According to Google, there are over 200 million websites related to the keyword ‘gay’. However, some of them are about gay rights, famous gays and gay hotels.

If you type in ‘gay porn,’ you will get over 20 million results. If you search for ‘Ebony gay porn', you will see three million links. And as for ‘Ebony gay orgy porn’, there are about 500 thousand searches. It’s easier to find what you want when there are fewer results, right? It also means that there are more chances that surfers will find your website among millions of others.

In the adult entertainment industry the term niche means a specialized market defined by the surfers’ specific tastes and interests. ‘Gay’ is a genre, and ‘Ebony gay’ is a niche - a more specific type of gay site. It caters for a smaller group of adult surfers. There are also sub-niches, for example ‘Ebony gay orgy’ and micro-niches like ‘hairy Ebony gay smoking.’

Of course, it is possible to make money promoting large niches or genres, but the competition is stiff. Many, many adult webmasters will promote the same content, so it can be difficult to stand out and attract customers. Surfers visiting your website will know that they can find the similar content on many other adult sites (including free tube sites). It’s natural that they will jump from one site to another trying to find the best offer.

By contrast, a surfer that is specifically interested in Ebony gays, or gays in prison, or gay doctors, or old/young gays, has fewer sites to choose from. They are more likely to buy membership because they know that this content is harder to find online. Why browse through millions of websites to find some pictures dedicated to your fetish when you can get thousands of high quality images for $20-$30 a month? That's where the profit comes in!

For the same reasons porn websites catering to specific niches usually have extremely loyal customer base - they are targeted at people who are very specific about what they want and tend to be quite passionate when they find quality content dedicated fully to their interests. Visitors will come back again and again for certain things, like naked lesbian doctors or porn superheroes.

How to choose a niche?

First of all, choose a genre that you want to promote. Everybody knows about straight, gay or lesbian pornography, but what about these themes?

• Alt porn features performers with tattoos, piercings, unusually colored hair, or who have a punk, goth, skinhead, raver, etc. appearance.
• Anal porn features male-female and male-male anal sex scenes.
• Amateur porn features non-professional models. They often perform without pay, or it is their first paid modeling work.
• Babes porn features very pretty girls (usually doing softcore).
• BBW porn features overweight or obese women.
• BDSM porn depicts bondage, domination, sadism and masochism.
• Big-breast porn features women with large breasts (either breast implants or naturally large breasts).
• Group porn features more than two people performing a sexual act.
• Hentai porn, or “porn anime,” is Japanese cartoon pornography.
• Leg and feet porn focuses on legs and feet.
• Mature porn features performers who over 40 years old.
• Race-oriented porn feature Latino, Black, Asian, European, etc. models.
• Teen porn features young or young-looking performers (18-22 years old).

The next step is to choose a niche you want to promote. For example, ‘foot fetish’ is a tremendously popular fetish, so you will find a lot of websites dedicated to it. But if you check searches for ’gay foot fetish,’ you will see that there are less sites catering to it. It may be a good choice for an adult niche site.

Keywords game

Finding good porn niches is all about keywords. Perform basic keyword search to determine if there is a market for a niche you want to choose. You will immediately see what surfers are looking for.

Don’t forget to compare these results with the number of search results at Google or Yahoo for the same keywords. Thus you will see not only which niches are more popular, but also which ones have less sites catering for them.

Here are several tools that will help you choose good keywords:
• http://freekeywords.wordtracker.com/
• https://adwords.google.com/select/KeywordTool
• http://www.submitexpress.com/keytracker.php
• http://freekeywords.wordtracker.com/
• http://www.wordtrackerkeywords.net/
• http://www.selfseo.com/keyword_suggestion_tool.php
• http://tools.seobook.com/keyword-tools/seobook/index.php
• http://conversion.7search.com/
Choosing a niche is a very individual thing. Some people are great at promoting teens, others do better at gay content. It is highly recommended choosing a niche that you personally like – thus you can understand what content will draw attention.

Make sure that your sub-niche or micro-niche will be popular. For example, erotic niche websites with esoteric themes have a limited audience even during the best of economic times. Do you really want to have 100 curious visitors a month?

Marketing tricks

Any marketing technique that emphasizes the unique and/or unusual nature of the adult website and its content is going to work. Focus on your site's quality and exclusive material that only you have. There are many websites offering a ton of cheap and even free content, so why should surfers buy membership? What makes your site different from others?

Once you have your niche site running, pay attention to your stats. Your surfers will help you decide which sub-niche or micro niche you may consider next. Just analyze their clicks to understand what material they find the most interesting.

From teen and MILF niches to foot fetish and BDSM, an endless amount of niches, sub-niches and micro-niches can be found online. Despite the current economic crisis, niche content remains an attractive option for many adult webmasters. No doubt that porn content will continue to diversify.