June 30, 2009 - 9:38am
If you are going to attract consumers to your adult website, one of the most important things to consider is the content. The reason is simple: no good content - no money. When customers don't find the content they want to see on your website, they simply go to another x-rated site until they find something that they like.
Even if you have a lot of good adult content, you need to keep adding new material to your site. Otherwise, your customers may get bored with the same old stuff and go away. It’s not good for your website and for your profit. So where can you get the content needed to attract porn surfers and encourage repeat visitors?
1. Produce your own content
The first idea that may come into your mind is to produce the content yourself. Why not? You could take some erotic photos if you have good equipment, attractive legal-aged models and if you don't mind taking on all of the provisions of 18 USC 2257.
Another way to create your own exclusive content is to hire photographers and models and rent a studio. Search engines like exclusive material, TGP owners like exclusive material, and porn surfers love exclusive material. With a completely unique product, you have incredible selling power!
Disadvantages. The first consideration is cost. Creating your own content means unique pictures or video, but it also means large expenses. Buying equipment, renting a studio, paying models will cost several thousand dollars. And, there are a number of laws that would affect your ability to produce adult content in your state. That’s why industry specialists recommend producing your own content only if you need very specific niche fetish material.
2. Use adult content providers
Most webmasters prefer leaving the posing and picture taking to professionals. They use online content providers to buy the material they need. Content providers sell pictures, videos, toons, stories, etc. from professional studios or from solo photographers who don’t want to spend their time looking for customers.
You could buy several hundred images, a set of full-length videos, some dirty stories and online games for less than $500. That content, web hosting and a merchant account are enough to launch your own adult site.
There hundreds of content providers or content brokers available online. Here are some of them:
• www.web-legal.com. Web Legal offers high quality adult images that are fully supported for usage as web content, with model release and identification information on file as per 18 USC 2257. All titles can be downloaded through the FTP server, or can be mailed on a CD-R or a DVD-R disc. The prices vary from $3 per 10 images to $49 per 75 images depending on quality, models, etc.
• http://www.hustlercontent.com. Hustler Content offers webmasters world famous, brand name, high quality adult content at affordable prices. Video series packages start from $99. You can also purchase adult toons (starting from $99) and porn star packs (starting from $49).
• http://contentbandit.com. Ordering DVD titles from Content Bandit is very easy. The basic price ($150 - $450) allows you to use the content on web domains that you own. You will get all the required legal documents for each DVD including your copy of the 18 USC 2257 files. You can use the DVDs on any website that you own if you specify them in your agreement.
• www.ounique.com. Ounique is a large supplier of premium photography for adult websites. There is no time limit on usage, no separate licensing fee, no additional fee for use in banners. The photos may be used on all of your sites with a multi-site license. The prices start from $0.06 for a straight image and $0.1 for a gay image.
Disadvantages. First of all, you are not alone who uses online content providers. The exact same image and video sets you purchase may also appear on hundreds – and even thousands - of other adult websites.
Another problem is that much of the material from content providers is bought for free porn sites. If your aim is to launch a paysite, be ready that most surfers won’t pay for non-exclusive content because they can get it for free.
3. Take advantage of affiliate programs
Another affordable way to get adult content is to sign up with certain sponsors. You will get access to their database of images or videos earmarked to use as virtual sales samples. It will help you promote those sponsors better (and monetize your traffic) because you can show your visitors true samples of their product.
There are many adult sponsors offering free content as a promotional tool. Consider the following ones:
• http://nastydollars.com. Nasty Dollars offer amateur, babe, mature, gay and fetish free content. They have pictures and pre-cut movie clips that are updated three times a week.
• http://stats.naughtyamerica.com. Naughty America offers multiple promotional tools: videos in various formats, high resolution still photos and screen grabs, free hosted galleries, flash files that you can add to your tube sites, etc.
• http://21sexturycash.com. 21Sextury is a serious affiliate program for serious webmasters. You can use their free hosted video galleries, free hosted photo galleries, and free hosted mixed galleries. They can also customize the materials for you.
Disadvantages. You must use the sponsor content to only promote them and not other affiliate programs. And, no matter how many sponsors exist, their free content will also be used by many other webmasters. Some TPGs or directories may not list your gallery or free site if you offer content they have seen before.
4. Ask your visitors to upload their own home-made videos and photos
Tube sites, a new trend in the adult entertainment business, are encouraging their users to make and upload their own content. You can get hundreds of erotic and sometimes funny amateur clips for free.
Disadvantages. Most of the user-generated videos are very amateurish. The lighting, sound, and video quality are very poor. You can also get silly clips of overweight and unattractive people showing their small breasts and penises - often with their heads cut out of the shots. Of course, there are people who like this niche product, but most people who appreciate good porn would rather see high quality video.
Another consideration is that people might upload illegal videos like clips of underaged models or videos involving animals. There is also the possibility of privacy violations when private videos are uploaded without the consent of all involved parties. Although you may be able to reduce your liability for copyright infringement, the content should comply with 18 USC 2257 and federal regulations.
5. Steal content
The old way to solve the content problem is to grab some quality images from another website. You can buy $1 trial and copy the images from a paysite, or download stolen videos from torrents.
Disadvantages. If you are illegally running materials from another site, you are asking for trouble. Learn to live with the fear of being shut down at any moment and even legal actions against you. Sooner or later, someone will discover that your content is stolen. What will you say - "Sorry, I didn’t know it was yours?” It doesn’t work these days.
There’s a saying in the online adult entertainment business: Content is King. Your adult site doesn’t need to have an expensive design if it loads fast and has quality content – a lot of quality content.
If you are going to attract consumers to your adult website, one of the most important things to consider is the content. The reason is simple: no good content - no money. When customers don't find the content they want to see on your website, they simply go to another x-rated site until they find something that they like. Even if you have a lot of good adult content, you need to keep adding new material to your site. Otherwise, your customers may get bored with the same old stuff and go away. It’s not good for your website and for your profit. So where can you get the content needed to attract porn surfers and encourage repeat visitors?
1. Produce your own content
The first idea that may come into your mind is to produce the content yourself. Why not? You could take some erotic photos if you have good equipment, attractive legal-aged models and if you don't mind taking on all of the provisions of 18 USC 2257.
Another way to create your own exclusive content is to hire photographers and models and rent a studio. Search engines like exclusive material, TGP owners like exclusive material, and porn surfers love exclusive material. With a completely unique product, you have incredible selling power!
Disadvantages. The first consideration is cost. Creating your own content means unique pictures or video, but it also means large expenses. Buying equipment, renting a studio, paying models will cost several thousand dollars. And, there are a number of laws that would affect your ability to produce adult content in your state. That’s why industry specialists recommend producing your own content only if you need very specific niche fetish material.
2. Use adult content providers
Most webmasters prefer leaving the posing and picture taking to professionals. They use online content providers to buy the material they need. Content providers sell pictures, videos, toons, stories, etc. from professional studios or from solo photographers who don’t want to spend their time looking for customers.
You could buy several hundred images, a set of full-length videos, some dirty stories and online games for less than $500. That content, web hosting and a merchant account are enough to launch your own adult site.
There hundreds of content providers or content brokers available online. Here are some of them:
• www.web-legal.com. Web Legal offers high quality adult images that are fully supported for usage as web content, with model release and identification information on file as per 18 USC 2257. All titles can be downloaded through the FTP server, or can be mailed on a CD-R or a DVD-R disc. The prices vary from $3 per 10 images to $49 per 75 images depending on quality, models, etc.
• http://www.hustlercontent.com. Hustler Content offers webmasters world famous, brand name, high quality adult content at affordable prices. Video series packages start from $99. You can also purchase adult toons (starting from $99) and porn star packs (starting from $49).
• http://contentbandit.com. Ordering DVD titles from Content Bandit is very easy. The basic price ($150 - $450) allows you to use the content on web domains that you own. You will get all the required legal documents for each DVD including your copy of the 18 USC 2257 files. You can use the DVDs on any website that you own if you specify them in your agreement.
• www.ounique.com. Ounique is a large supplier of premium photography for adult websites. There is no time limit on usage, no separate licensing fee, no additional fee for use in banners. The photos may be used on all of your sites with a multi-site license. The prices start from $0.06 for a straight image and $0.1 for a gay image.
Disadvantages. First of all, you are not alone who uses online content providers. The exact same image and video sets you purchase may also appear on hundreds – and even thousands - of other adult websites.
Another problem is that much of the material from content providers is bought for free porn sites. If your aim is to launch a paysite, be ready that most surfers won’t pay for non-exclusive content because they can get it for free.
3. Take advantage of affiliate programs
Another affordable way to get adult content is to sign up with certain sponsors. You will get access to their database of images or videos earmarked to use as virtual sales samples. It will help you promote those sponsors better (and monetize your traffic) because you can show your visitors true samples of their product.
There are many adult sponsors offering free content as a promotional tool. Consider the following ones:
• http://nastydollars.com. Nasty Dollars offer amateur, babe, mature, gay and fetish free content. They have pictures and pre-cut movie clips that are updated three times a week.
• http://stats.naughtyamerica.com. Naughty America offers multiple promotional tools: videos in various formats, high resolution still photos and screen grabs, free hosted galleries, flash files that you can add to your tube sites, etc.
• http://21sexturycash.com. 21Sextury is a serious affiliate program for serious webmasters. You can use their free hosted video galleries, free hosted photo galleries, and free hosted mixed galleries. They can also customize the materials for you.
Disadvantages. You must use the sponsor content to only promote them and not other affiliate programs. And, no matter how many sponsors exist, their free content will also be used by many other webmasters. Some TPGs or directories may not list your gallery or free site if you offer content they have seen before.
4. Ask your visitors to upload their own home-made videos and photos
Tube sites, a new trend in the adult entertainment business, are encouraging their users to make and upload their own content. You can get hundreds of erotic and sometimes funny amateur clips for free.
Disadvantages. Most of the user-generated videos are very amateurish. The lighting, sound, and video quality are very poor. You can also get silly clips of overweight and unattractive people showing their small breasts and penises - often with their heads cut out of the shots. Of course, there are people who like this niche product, but most people who appreciate good porn would rather see high quality video.
Another consideration is that people might upload illegal videos like clips of underaged models or videos involving animals. There is also the possibility of privacy violations when private videos are uploaded without the consent of all involved parties. Although you may be able to reduce your liability for copyright infringement, the content should comply with 18 USC 2257 and federal regulations.
5. Steal content
The old way to solve the content problem is to grab some quality images from another website. You can buy $1 trial and copy the images from a paysite, or download stolen videos from torrents.
Disadvantages. If you are illegally running materials from another site, you are asking for trouble. Learn to live with the fear of being shut down at any moment and even legal actions against you. Sooner or later, someone will discover that your content is stolen. What will you say - "Sorry, I didn’t know it was yours?” It doesn’t work these days.
There’s a saying in the online adult entertainment business: Content is King. Your adult site doesn’t need to have an expensive design if it loads fast and has quality content – a lot of quality content.
Comments
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