June 9, 2009 - 2:57am
Would you like an online marketing method that costs nothing except some of your time and effort? Try writing articles! All you need is knowledge about a particular topic, good writing skills, proper spelling and grammar, and the passion to write.
If you are a small business owner, you may not have enough funds to pay for advertising and marketing campaigns. That’s where article marketing, or bum marketing, comes in. It is an excellent way to generate free traffic and boost sales. All you need is to write short articles with a link to your website and submit them to countless article directories.
Why does it work?
Some business owners doubt the efficiency of article marketing because it is cheap. However, cheap doesn’t always mean low quality. Article marketing is as efficient as some other similar online marketing tools due to several reasons:
• Writing articles on your niche topic can help you attract unlimited visitors to your website. You simply submit one article to a directory and it appears on a lot of Internet resources with a back link to your website.
• Your articles make you an expert in your field. When people look for information about your topic, they will find your name. The good online (and offline) reputation is a treasure. It makes customers trust your website and products.
• Having a lot of quality back links to your website will help you increase its ranking in the search results.
• The quality free traffic from the links in your articles generates more sales because readers frequently become purchasers.
• Articles are typically not removed from directories, so they can continue to bring traffic to your website for years to come.
What can you write about?
Basically, your topics should follow the general theme of your business. For example, if you sell books, you can write articles about different types of literature, interesting authors, new books, and most popular books that people buy on your site.
Keep in mind that the people who read your articles will be interested in more information on the same topic from you. So writing for numerous article directories, don’t forget to update content on your own website.
Make sure that your articles don't sound too commercial. Otherwise, people will stop reading them very quickly. The key to a successful article marketing strategy is to provide people with interesting quality content.
Remember that one of your main goals is to build your credibility. You need to ensure your readers that you are an expert in the field you are writing about. So carefully research the topic you are going to write about.
If you want to lose an audience, the best way is to publish an article that is full of misspelled words and poor grammar. There are many tools and programs like Microsoft Word that will help you spot and correct mistakes.
Your articles are an example of your business, so make them friendly and easy-to-read. Typically, directories post articles that have 400-600 words. You can rewrite one article for several Internet resources.
All roads lead to Rome
Once you have wrote your article, you need to add a carefully worded "resource box" (or “about the author” section) with a back link to your website. It will increase your website traffic and boost revenues.
Each article directory has their own set of rules concerning the length of resource box and the number of links allowed. To save your time, write several variations of your resource box. You can copy and paste the best match as needed.
Another task is to choose 4-5 keywords to help identify the content of your article. You will need to input them when you submit your article. There are many great tools to help you select keywords. For example, you can use Google.
Article directories
If you want to make money through article marketing, be prepared to write and to write a lot. The more articles you submit, the more quality links to your website will be found by the search engines.
There are hundreds of directories where you can post your article for free. You can start with the following ones:
• Ezinearticles.com. EzineArticles.com is a service which brings writers and ezine publishers together. As a beginner, you can submit 10 articles. If they meet quality standards, you may qualify for platinum status (it allows unlimited article submissions).
• Finance.groups.yahoo.com/group/articlesubmission. You can submit virtually all articles except those that promote unhealthy lifestyles, illegal practices, adult topics, etc. All posts will be reviewed prior to approval. The moderator has the right to reject an article for any reason.
• Buzzle.com. At Buzzle.com you can submit original, quality articles written by yourself and owned by you. All articles are reviewed by editorial staff prior to publishing. If necessary, the editors will edit grammatical errors in your article.
• ArticlesBase.com. At ArticlesBase.com you can submit an article in 6 languages: English, Chinese, Spanish, Russian, French and Portuguese. Your article will be read by thousands of people from all over the world.
• SearchWarp.com. You can post your first article to SearchWarp.com in less than two minutes after your registration. All articles are manually reviewed to ensure that they meet quality guidelines. When your article is posted, you can edit it any time.
• ArticleAlley.com. Your articles will appear on this directory as well as across the network of other websites. You will get your own unique web page dedicated to you as an author. ArticleAlley.com provides access to your articles 24/7, so you can edit them any time you need.
• GoArticles.com. GoArticles.com is a free content article directory. There is an opportunity to track the number of "requests" under each article title and see how many times an article has been read online or requested via email.
• ArticleSet.com. ArticleSet.com accepts articles from each and every topic, so if you have quality writings, you are welcome to post them here. The article will be added instantly and translated into six foreign languages.
Writing articles is quick and inexpensive way to create back links and draw attention to your business. With each submitted article, you are making it easier for people to find your web site through Google searches.
If you are a small business owner, you may not have enough funds to pay for advertising and marketing campaigns. That’s where article marketing, or bum marketing, comes in. It is an excellent way to generate free traffic and boost sales. All you need is to write short articles with a link to your website and submit them to countless article directories.
Why does it work?
Some business owners doubt the efficiency of article marketing because it is cheap. However, cheap doesn’t always mean low quality. Article marketing is as efficient as some other similar online marketing tools due to several reasons:
• Writing articles on your niche topic can help you attract unlimited visitors to your website. You simply submit one article to a directory and it appears on a lot of Internet resources with a back link to your website.
• Your articles make you an expert in your field. When people look for information about your topic, they will find your name. The good online (and offline) reputation is a treasure. It makes customers trust your website and products.
• Having a lot of quality back links to your website will help you increase its ranking in the search results.
• The quality free traffic from the links in your articles generates more sales because readers frequently become purchasers.
• Articles are typically not removed from directories, so they can continue to bring traffic to your website for years to come.
What can you write about?
Basically, your topics should follow the general theme of your business. For example, if you sell books, you can write articles about different types of literature, interesting authors, new books, and most popular books that people buy on your site.
Keep in mind that the people who read your articles will be interested in more information on the same topic from you. So writing for numerous article directories, don’t forget to update content on your own website.
Make sure that your articles don't sound too commercial. Otherwise, people will stop reading them very quickly. The key to a successful article marketing strategy is to provide people with interesting quality content.
Remember that one of your main goals is to build your credibility. You need to ensure your readers that you are an expert in the field you are writing about. So carefully research the topic you are going to write about.
If you want to lose an audience, the best way is to publish an article that is full of misspelled words and poor grammar. There are many tools and programs like Microsoft Word that will help you spot and correct mistakes.
Your articles are an example of your business, so make them friendly and easy-to-read. Typically, directories post articles that have 400-600 words. You can rewrite one article for several Internet resources.
All roads lead to Rome
Once you have wrote your article, you need to add a carefully worded "resource box" (or “about the author” section) with a back link to your website. It will increase your website traffic and boost revenues.
Each article directory has their own set of rules concerning the length of resource box and the number of links allowed. To save your time, write several variations of your resource box. You can copy and paste the best match as needed.
Another task is to choose 4-5 keywords to help identify the content of your article. You will need to input them when you submit your article. There are many great tools to help you select keywords. For example, you can use Google.
Article directories
If you want to make money through article marketing, be prepared to write and to write a lot. The more articles you submit, the more quality links to your website will be found by the search engines.
There are hundreds of directories where you can post your article for free. You can start with the following ones:
• Ezinearticles.com. EzineArticles.com is a service which brings writers and ezine publishers together. As a beginner, you can submit 10 articles. If they meet quality standards, you may qualify for platinum status (it allows unlimited article submissions).
• Finance.groups.yahoo.com/group/articlesubmission. You can submit virtually all articles except those that promote unhealthy lifestyles, illegal practices, adult topics, etc. All posts will be reviewed prior to approval. The moderator has the right to reject an article for any reason.
• Buzzle.com. At Buzzle.com you can submit original, quality articles written by yourself and owned by you. All articles are reviewed by editorial staff prior to publishing. If necessary, the editors will edit grammatical errors in your article.
• ArticlesBase.com. At ArticlesBase.com you can submit an article in 6 languages: English, Chinese, Spanish, Russian, French and Portuguese. Your article will be read by thousands of people from all over the world.
• SearchWarp.com. You can post your first article to SearchWarp.com in less than two minutes after your registration. All articles are manually reviewed to ensure that they meet quality guidelines. When your article is posted, you can edit it any time.
• ArticleAlley.com. Your articles will appear on this directory as well as across the network of other websites. You will get your own unique web page dedicated to you as an author. ArticleAlley.com provides access to your articles 24/7, so you can edit them any time you need.
• GoArticles.com. GoArticles.com is a free content article directory. There is an opportunity to track the number of "requests" under each article title and see how many times an article has been read online or requested via email.
• ArticleSet.com. ArticleSet.com accepts articles from each and every topic, so if you have quality writings, you are welcome to post them here. The article will be added instantly and translated into six foreign languages.
Writing articles is quick and inexpensive way to create back links and draw attention to your business. With each submitted article, you are making it easier for people to find your web site through Google searches.
Comments
Yes! - Article writing is one of the most effective FREE means of driving traffic to your website. It also adds credibility so that your visitors are more likely to trust that what you are offering them will be of good quality.
This is a great article about writing articles. This article is more concise than many I have read including http://www.sitebetter.com/writing-articles/ Thank you for the long list of article directories. Very helpful.
Great summary on writing articles. Right now is such a critical time for small business owners to roll up their sleeves and find easy to implement ways to help grow their business. Here are some additional tips for success with articles...
1. Don't be afraid to use your arcticles over and over again in multiple sources. We place articles in our blogs, eNewsletters, websites and so on.
2. Make sure to always include a link to your website in the bio at the end of your article. This will allow others to market your website for you.
3. Make sure to post your articles on your website (possibly under the News section) before submitting to other distribution sites. This will help search engines understand that it is your content and, therefore give you credit for it.
The author of this post is right, you can easily promote your website through writing articles and gain new business.
Jessica
eBoot Camp, Inc.
www.theEbootCamp.com
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