November 26, 2008 - 12:14am
Thunder burst out… These words were used by mass-media to present us the world financial crisis which has penetrated into various sectors of the economics more than a month ago, and have sterilized them from superprofits and excessive number of employees. As a confirmation the western consulting agencies have already established the increase in a quantity of the CVs and the job-hunting announcements on the Internet. And while passions are hot, and IT-specialists argue where to go and to do, sitting on the kitchens, there is a sense to think what will be with the Internet industry and people who there in the future. To make the analysis more detailed we will divide the whole Internet industry into the professions involved. So …
Developers of the sites (a full scope)
If you create sites to order, you may be quiet as the financial crisis will pass somewhere nearby and will hardly affect you. Crisis of liquidity, mass lay-offs in financial sector of the economy and other cataclysms are not able to block the impressing dynamics of the Internet development in our country and in the world as a whole. Don’t forget that many big companies partially owned by the state, state organizations, and also small companies that constantly appear will continue creating a ground for the business of site-makers for a long time.
Designers
The beauty will always exist. Here it is important to understand that the prices for the designers’ production may vary. The growing competition, decrease in expenses for marketing and advertising may result in cutting of the prices for the services of designers. Professionals can object that real professionals are always valuable however you should remember that the yesterday’s artist hired due to the crisis can come today to the Internet and become a designer. And then all the tricks on creating the banners by copy-paste will become noncompetitive.
Programmers
Brains have always been valued by the society. Being simpler it is better to say that today when any process is aimed at the maximum automation the demand for the services of coders grows. May be these words sound like a pathos however if you remember 10 years ago nobody has even a thought about such technology the autoexchange of e-currency. Here is a true process automation created by the programmers. Therefore this group of IT-specialists may forget all their fears concerning the world crisis. On the contrary, any shake-up can cause a market repartition and forming of new companies which need some new software products. Certainly, the demand for programming may be decreased by the slowdown of sales and economy upturn, however everything will be compensated by dynamic growth of the markets of some countries in the world, for example, such as BRIC.
SEO
You, our dear optimizers, should worry about the crisis less than anybody else. The number of sites on the Internet grows in a geometrical progression, the demand shows a steady growth, and the opportunities to earn in this industry please us with their variations. However you should remember that in view of the downturn of many IT companied during the world crisis we may face the corresponding depreciation of the sites, and everything related to them. May be it is hard to believe but if the sites as the assets become cheaper, the links and the context ads will cheapen as well. Someone may say that it is nonsense… At the moment it sounds as an untenable argument and we agree with you but we shouldn’t forget that the Internet is also a kind of a soap bubble, which is supported by the real money only partly.
Text writers
Here we can refer all those who work with the texts including copywriters and translators.
And again the high pace of the Internet development may compensate the fatal influence of crisis, but nevertheless the text writers should thing of it.
Firstly, the labor of these specialists is underestimated on the Internet. Why? It is another story which will probably be covered in the next issues.
Secondly, decrease in companies expenses on advertising and marketing may result in the situation when the services of the copywriters can become unnecessary and not demanded or demanded but for a smaller money.
The same thing with the translators. Certainly, this profession will always remain demanded but as the crisis has a world scale many companies may refuse any expansions and promotions in other countries and hence the demand for translations can decrease a little and the service prices as well.
Advertisers
We can only sympathize this category of IT-specialists. It is obvious that the budget expenses may be cut at the minimum, and at maximum many advertisers ay go to the freelance sites.
Financiers
Here the situation is double interesting. All the possible spokes that could be put into the wheels of the electronic financiers have already been put. Here we can mention WebMoney with its new exchange rules, the competition, and the financial crisis the liquidity crisis. Finally we have to conclude that the turnovers in the financial Internet-companies decrease or have a downward trend. Today people exchange less, spend less, keep less funds in the payment systems. Today cash is valued, and hence the financial companies should tighten their belts. However it is necessary to tell that this situation will not last long. As soon as the economics recover, and we will see the first hints on growth, people will immediately need the services of the same financial companies, and the crisis may be followed by a sweeping growth.
Managers
Dear managers, the staff solve everything, even during the crisis. And if to think harder during the crisis the talented managers who make little mistakes in the management are especially demanded. You can only advice you to understand better the economic processes, to observe market tendencies and your \activity will not be disturbed by any crisis.
Probably, we have covered not all the specialties however we tried to depict the skeleton of the IT-industry. First of all, we should remember that even in days of heavy crisis it is necessary to stay calm. In case if we ourselves create the panic, the whole skeleton may collapse. It is important to remember that any expert always will be valued even if the banks collapse and the large factories are being closed. The civilization has presented us an opportunity to earn money by pressing the keys and moving the clicker, so let's use the moment and don’t pay attention to any crisis!
Developers of the sites (a full scope)
If you create sites to order, you may be quiet as the financial crisis will pass somewhere nearby and will hardly affect you. Crisis of liquidity, mass lay-offs in financial sector of the economy and other cataclysms are not able to block the impressing dynamics of the Internet development in our country and in the world as a whole. Don’t forget that many big companies partially owned by the state, state organizations, and also small companies that constantly appear will continue creating a ground for the business of site-makers for a long time.
Designers
The beauty will always exist. Here it is important to understand that the prices for the designers’ production may vary. The growing competition, decrease in expenses for marketing and advertising may result in cutting of the prices for the services of designers. Professionals can object that real professionals are always valuable however you should remember that the yesterday’s artist hired due to the crisis can come today to the Internet and become a designer. And then all the tricks on creating the banners by copy-paste will become noncompetitive.
Programmers
Brains have always been valued by the society. Being simpler it is better to say that today when any process is aimed at the maximum automation the demand for the services of coders grows. May be these words sound like a pathos however if you remember 10 years ago nobody has even a thought about such technology the autoexchange of e-currency. Here is a true process automation created by the programmers. Therefore this group of IT-specialists may forget all their fears concerning the world crisis. On the contrary, any shake-up can cause a market repartition and forming of new companies which need some new software products. Certainly, the demand for programming may be decreased by the slowdown of sales and economy upturn, however everything will be compensated by dynamic growth of the markets of some countries in the world, for example, such as BRIC.
SEO
You, our dear optimizers, should worry about the crisis less than anybody else. The number of sites on the Internet grows in a geometrical progression, the demand shows a steady growth, and the opportunities to earn in this industry please us with their variations. However you should remember that in view of the downturn of many IT companied during the world crisis we may face the corresponding depreciation of the sites, and everything related to them. May be it is hard to believe but if the sites as the assets become cheaper, the links and the context ads will cheapen as well. Someone may say that it is nonsense… At the moment it sounds as an untenable argument and we agree with you but we shouldn’t forget that the Internet is also a kind of a soap bubble, which is supported by the real money only partly.
Text writers
Here we can refer all those who work with the texts including copywriters and translators.
And again the high pace of the Internet development may compensate the fatal influence of crisis, but nevertheless the text writers should thing of it.
Firstly, the labor of these specialists is underestimated on the Internet. Why? It is another story which will probably be covered in the next issues.
Secondly, decrease in companies expenses on advertising and marketing may result in the situation when the services of the copywriters can become unnecessary and not demanded or demanded but for a smaller money.
The same thing with the translators. Certainly, this profession will always remain demanded but as the crisis has a world scale many companies may refuse any expansions and promotions in other countries and hence the demand for translations can decrease a little and the service prices as well.
Advertisers
We can only sympathize this category of IT-specialists. It is obvious that the budget expenses may be cut at the minimum, and at maximum many advertisers ay go to the freelance sites.
Financiers
Here the situation is double interesting. All the possible spokes that could be put into the wheels of the electronic financiers have already been put. Here we can mention WebMoney with its new exchange rules, the competition, and the financial crisis the liquidity crisis. Finally we have to conclude that the turnovers in the financial Internet-companies decrease or have a downward trend. Today people exchange less, spend less, keep less funds in the payment systems. Today cash is valued, and hence the financial companies should tighten their belts. However it is necessary to tell that this situation will not last long. As soon as the economics recover, and we will see the first hints on growth, people will immediately need the services of the same financial companies, and the crisis may be followed by a sweeping growth.
Managers
Dear managers, the staff solve everything, even during the crisis. And if to think harder during the crisis the talented managers who make little mistakes in the management are especially demanded. You can only advice you to understand better the economic processes, to observe market tendencies and your \activity will not be disturbed by any crisis.
Probably, we have covered not all the specialties however we tried to depict the skeleton of the IT-industry. First of all, we should remember that even in days of heavy crisis it is necessary to stay calm. In case if we ourselves create the panic, the whole skeleton may collapse. It is important to remember that any expert always will be valued even if the banks collapse and the large factories are being closed. The civilization has presented us an opportunity to earn money by pressing the keys and moving the clicker, so let's use the moment and don’t pay attention to any crisis!